Brandon Christopher McCartney, professionally known as Lil B and as his alter ego The BasedGod, is an American rapper from Berkeley, California. He began his career at 16 rapping with San Francisco-based hip hop group The Pack before launching his solo career. His solo work spans several genres, including hip hop, new age, indie rock and choral music, and he describes his work as “based,” a term he uses to denote a lifestyle of positivity and tolerance. He is noted for his extensive use of social media to build an online following and has released a variety of albums and mixtapes, including the 2010 experimental album Rain in England.